Marketing

Examine the feasibility of predicting past-due loan payment. Provide an executive summary with a brief non-technical description of your results (less than 1-page) and an accompanying technical report with the details of your analysis.

MGT 251 Marketing Analytics – Individual Assignment on Logistic Regression The data if any needed for this assignment is posted on eLearn. If after giving some thought, you have problems doing this assignment. You can discuss with each other, but finish and write up the answers independently. Submit a soft copy of your homework (typed […]

Identify what you consider to be 4 valuable sources for generating prospects. Explain how it is a good source in helping the salesperson find new potential customers.

Marketing #2 Answer the following questions in paragraph form. No outside source. 1.) Identify what you consider to be 4 valuable sources for generating prospects. For each one you choose, explain how it is a good source in helping the salesperson find new potential customers. 2.) Identify and explain 4 key reasons why getting an […]

Write that first welcoming email or newsletter. What should you say?

ASSIGNMENT In last week’s assignment you created an ad to attract searchers to your website and offer. For this part of the assignment, pretend someone clicked on your ad, arrived at your website and registered to receive emails from your site. Assume you are able to send a special welcome email/newsletter to new registrants. Take […]

Identify and define the constructs you need to measure to address the research question and develop a questionnaire you would use in a research project to address the research objective.

Questionnaire Project- Marketing Research You are a leader in the area of financial literacy and behavior, or in health disparities and behaviors. You are to define a problem and develop three research objectives. Identify and define the constructs you need to measure to address the research question and develop a questionnaire you would use in […]

Pick one specific example (that we have not discussed in class or is in your text book), and write about it in 250 words or less. Explain the situation.

Culture Difference International business brings challenges of creating and maintaining relationships with a diverse management and customer base, who may have different customs, ways of working and ethics. Pick one specific example (that we have not discussed in class or is in your text book), and write about it in 250 words or less. Explain […]

Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy.

Marketing Question Q1- Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy. From your own perspective, what actions should your chosen company do to keep its competitive advantage alive? (Include facts and figures to support your opinion) (35 marks-850 words).

Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy.

B2C E-Commerce The development of B2C ecommerce has been a major driver of economic growth and innovation over the past two decades. B2C ecommerce refers to the buying and selling of goods and services between businesses and consumers. This type of e-commerce has revolutionized the way businesses and consumers interact, allowing for faster, more efficient […]

Distinguish strategic planning from other managerial actions within your strategic plan. Describe why you will be successful (three slides).

Business venture PowerPoint Are you motivated to succeed in business? It is time to develop a mini business plan! Prepare a 15-slide PowerPoint presentation. The PowerPoint presentation will be a business venture you want to launch. You can use the information in the required readings and information from other reliable sources. You may use the […]

Describe the relationship among the organization’s mission, objectives, and marketing strategy.

8.4 – Assignment: Reflection Assume the role of a marketing manager for a company that caters to the business market (B-2-B). Describe the relationship among the organization’s mission, objectives, and marketing strategy. Where possible, connect theory to practice and offer recommendations to enhance the marketing program. Always remember you are marketing something—in this case an […]

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