Individual Project Today’s organizations engage in a variety of e-business activities to enhance production, marketing, customer relations, and communications. It is important to understand the impact of each area of the e-business system to maximize a company’s operational effectiveness. E-business is more than conducting business via the internet. It involves a multitude of databases, networking […]
Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).
Consumer buying habits Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value). Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted? Part 3: Find an international […]
Read the case study found in the Appendix of the textbook. In a 3-page case analysis, respond to the questions at the end of the case.
Individual Case Analysis #1 Facebook: Making the World More Open and Connected Read the case study found in the Appendix of the textbook. In a 3-page case analysis (11-size font Times New Roman, double-spaced, not including cover page and works cited page), respond to the questions at the end of the case. The paper should […]
Describe your experiences from the time you thought about buying it to the purchase. Also describe your post purchase experiences and the factors that affected levels of your satisfaction.
ASSIGNMENT Think of a significant purchase that you made recently – for example, computer, clothes, services (e.g., travels), etc. Describe your experiences from the time you thought about buying it to the purchase. Also describe your post purchase experiences and the factors that affected levels of your satisfaction. Pre-purchase experience: Purchase experience: Post-purchase experience:
Explain what is meant by the term value in a supply chain. How can value best be measured in a supply chain context?
Value in a supply chain 1 Explain what is meant by the term value in a supply chain. How can value best be measured in a supply chain context? 2 Why are processes important in terms of managing logistics? Suggest how the processes of plan, source, make, deliver and return might differ in the case […]
How can a balanced set of measures of performance be developed in order to address stakeholder satisfaction and stake holder contribution?
Traditional cost accounting What are the shortcomings of traditional cost accounting from a logistics point of view? How can costs be allocated to processes so that better decisions can be made? Who are the key stakeholders in a business, and what needs to be achieved in order to satisfy them? How can a balanced set […]
Explain how total costs can be divided up in different ways, and how they can be applied to managing the supply chain.
Value and logistics costs Explain the concept of value and its implications for managing the supply chain; Explain how total costs can be divided up in different ways, and how they can be applied to managing the supply chain; Identify how better cost information can be used to create more value.what is meant by the […]
Explain how marketing and logistics functions should work together to develop segmentation plans that can more easily be made to work in practice, and to create more accurate forecasts of demand.
Matrix Twist Questions 1 What has caused the ‘matrix twist’ between CleanCo and its retail customers? 2 What actions are needed to straighten out the ‘matrix twist’? 3.Explain how marketing and logistics functions should work together to develop segmentation plans that can more easily be made to work in practice, and to create more accurate […]
Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.
4.3 – Marketing Plan: Marketing Information & Research Customer Decision-Making Profile Do the following: Identify what information is needed, the key questions, and marketing research recommendations. Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.
What was your most interesting discovery or takeaway from the video(Market Research Foundations)?
4.2 Learn & Earn (LinkedIn Learning) Review the following LinkedIn Learning resource: Summarize in 1-3 sentences. Market Research Foundations (LinkedIn Learning/0.54) This week, you will learn more about how marketing research is used to gather insights to make marketing decisions. Customer insights can be gathered through quantitative and qualitative techniques, including but not limited to […]