ASSIGNMENT Think about a brand that you can link to your past memory and describe the followings: What is the relation between you and the brand? How does the relation influence your consumption behavior? What benefits do you derive from the consumption of the brand?
Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?
Case Study Part-A:Max Marks-5 Read the Chapter Case Study “P&G Segments its Market along Multiple Dimensions” from Chapter No- 9 “Segmentation, Targeting, and Positioning” Page: – 308 and 309 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: In addition to the list of […]
Briefly summarize the news and share your thoughts and opinions (For instance, is this good or bad news for customers? Is this a good idea?
ASSIGNMENT 1) Share a link to recent TWO news article regarding a brand, digital marketing, a brand’s digital marketing, and/or anything we’re learning in class. 2) Briefly summarize the news and share your thoughts and opinions (For instance, is this good or bad news for customers? Is this a good idea? Is this an innovative […]
How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use?
StratSim Marketing Plan Discuss all of the following: Target Market – What are the niche or target markets for your product and describe them. Product – Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current […]
Create the definition of a buyer persona. Then create a buyer persona for the target consumer based on the four demographic categories defined in Step 2.
Buyer Persona Use the same business you selected in the Week 2 activity to create a buyer persona and complete the Week 4 activity. Section 2: Creating a Buyer Persona Create a 2–3 page paper in which you cover the following: 1. Create the definition of a buyer persona. 2. Define the target audience using […]
Review the article below called “Finance and the Blockchain: A Primer.” In 2-3 pages, discuss the article and explain how blockchain and finance have integrated.
Marketing Question Review the article below called “Finance and the Blockchain: A Primer.” In 2-3 pages, discuss the article and explain how blockchain and finance have integrated. Describe the future of blockchain and finance and how you foresee the current profession changing. https://www.moneyandbanking.com/commentary/2018/5/…
If you had an opportunity to improve one area of your non-verbal communication skills, where would you put your focus so as to be a more effective business communicator?
Marketing Assignment 2 Part 1: Watch the video below called ‘Body Language’ It is a 20 minute video and worth watching. After watching the video identify one valuable takeaway you got from this talk. https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are?language=en Part 2: Instructor Lecture 2 (attached) on the subject of non-verbal communication, consider your own personal non-verbal communication style and […]
Write responses to your peers post. Then post your responses (about 40 words per response) to at least two of your class peers’ original posts.
ASSIGNMENT Responses to your peers: Post your responses (about 40 words per response) to at least two of your class peers’ original posts. Your responses should be meaningful and advance the discussions of the issues mentioned by your peers. Make sure to include the following statements: PEER 1(JOSE): 1.)One of the topics mentioned in the […]
What are the name of the project client and the top three competitors? What are the main goals or objectives or outcomes of the study?
Discussion Paper Read chapters 1 and 2 and watch the cloud recordings before start working on this discussion. You will submit a 3-4-slide ppt deck with supporting notes. You will need about 2 sentences for each question. During the semester, you will be asked to revisit these questions again in a different project milestone. 1. […]
Find search trends for terms you are interested in. Summarize the data and present your findings.
Google Trends Note: You will be using the same client for the project milestones and the final project. For this homework assignment, you will use google trends to answer the following questions: Use https://www.google.com/trends/ to find search trends for terms you are interested in. Summarize the data and present your findings. Take screenshots of the […]