McDonald McDonald’s is interested in your opinion of how it would stack up on a perceptual map against Burger King, Wendy’s, Taco Bell, and Chick-fil-A on the attributes of convenience and product quality. Create the map by putting convenience as the vertical axis (high at the top and low at the bottom) and product quality […]
Explain how the brands/companies you referred to in this discussion may improve its web marketing/online branding strategy using insights collected from Moz?
ASSIGNMENT Visit two well-known brands for the following three parts of the discussion. Ideally, these two brands will be direct competitors. You can choose any brands. Part 1: Understanding basic social media KPIs using your own Twitter account Step 1 Refer to the Twitter accounts of one of your favorite brands and one of its […]
What was your most interesting discovery or takeaway from the video? Summarize in 1-3 sentences.
6.2 – Learn & Earn (LinkedIn Learning) After watching the video, answer the following question What was your most interesting discovery or takeaway from the video? Summarize in 1-3 sentences. Customer Service Foundations (LinkedIn Learning/1:22). The solution and value a firm offers often extends beyond the actual product purchase or service exchange. Consider how customer […]
Review the LinkedIn Learning resource then summarize in 1-3 sentences. What was your most interesting discovery or takeaway from the video?
5.2 – Learn & Earn (LinkedIn Learning) Review the following LinkedIn Learning resource: Introduction to Graphic Design (LinkedIn Learning/4:12) . Graphic design involves various skills and tools used to create the “image” of the brand, otherwise known as a logo, product packaging, and messaging. Summarize in 1-3 sentences. What was your most interesting discovery or […]
Identify what process you would use to craft a marketing message that would be specially tailored to the employee stakeholder group to aid in recruiting top candidates.
Topic: Conscious Capitalism- Stakeholder Orientation-Focus on Employees In your unit paper for this week, focus on looking at creating a core and tailored marketing strategy for the customers of your bike products in your simulation company. One of the four principles of Conscious Capitalism is Stakeholder Orientation. Maldonado (2015) tells us that “In contrast to […]
List any four competitive compensation package elements provided by Aramco to its employees.
MRKT 354 Sales Management Case Study Assignment 4 (5 marks) LO S2.3 Illustrate the importance of sales organization designs and sales force deployment LO S2.2 Analyze the process of acquiring sales talents through recruitment and selection and evaluation of their performance. Caselet 1– Troy Wells, Sales manager for Trident Manufacturing, is reviewing the year-end sales […]
If you had an opportunity to improve one area of your non-verbal communication skills, where would you put your focus so as to be a more effective business communicator?
Marketing Assignment 2 Watch the following video. https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are?language=en and read the attached lecture notes. Answer the following questions. DO NOT USE OUTSIDE SOURCES NOR DO YOU NEED WORK CITED OR NOTATION. If you had an opportunity to improve one area of your non-verbal communication skills, where would you put your focus so as to be […]
What is motivation in marketing contexts? Why is motivation important in consumer behavior?
Motivation in marketing and consumer behavior Think about a role of motivation in marketing and consumer behavior. What is motivation in marketing contexts? Why is motivation important in consumer behavior? Give one or two real world examples that well-reflect the important role of motivation in marketing activities (e.g., advertising, sales, digital marketing, branding, packaging, etc.).
Write a comparison between Moxy hotel and 6sense hotel.
Essay Assignment Write a comparison between Moxy hotel and 6sense hotel.
Identify what you consider to be 4 key areas of knowledge that are very important for a salesperson to be well-informed about.
Marketing Assignment Answer the 5 following questions and make sure to watch the YouTube video on question 5. Do NOT need works cited or in-text citations. 1. A salesperson cannot succeed without a strong supporting cast. Identify 4 key positions in a business that do not involve making a sale yet have a major impact […]