Discussion: Good/Bad Publicity
Provide an example of a case when an organization benefited from something that “went viral,” and compare that to a case in which viral communication harmed an organization.
To what extent did the organizations have control of the channels? Describe the response and how you would evaluate it based on the Barcelona Principles.
When finding an organization, choose an organization within the US because the client is in the US. In writing, you don’t need to provide an introduction or conclusion. Just go straight and provide responses for the instructions above. You also don’t need a cover page.
Use APA format.
Write 2 Pages
Provide an example of a case when an organization benefited from something that “went viral,” and compare that to a case in which viral communication harmed an organization.
