2.3 – Marketing Plan: Marketing Situation & Company Analysis
Develop draft content for the Situation and Company Analysis section of your plan.
In this section of your marketing plan, you will answer the question: What is your strategy, and why is it the right approach?
The section should also include a SWOT analysis identifying the organization’s strengths and weaknesses, as well as the external threats and opportunities.
Develop draft content for the situation and company analysis section of your plan. What is your strategy, and why is it the right approach?
