Make your case on this Turbo Tax case study.
You must explain and support your position using and use at least 10 concepts/principles from the textbook.
You cannot use more than 2 concepts/principles from any given chapter.
You must bold the term being used and provide the chapter and page number.
This paper must be at least 2,000 words.
Proper grammar, spelling, and punctuation is required.
Plagiarism will result in an automatic zero.
http://www.viddler.com/embed/bed3cb65/?f=1&autoplay=0&player=full&disablebranding=0
Answer these questions:
1) What do you think is a key promotional advantage a product like Turbo Tax has over products in some other categories/industries? Give an example.
2) What do you think is a key promotional disadvantage a product like Turbo Tax has over products in some other categories/industries? Give an example.
3) Why do you think Turbo Tax used the promotional strategy they used and do you think it was a good approach? Why or why not?
4) What are some other ways Turbo Tax could promote their product?
http://www.viddler.com/embed/bed3cb65/?f=1&autoplay=0&player=full&disablebranding=0
use the video to answer the questions. if you highlight the terms i will go back in and find them in my book and get the page number.
