Individual Management Report on the case studies “The importance of being Googley”
5,000 words Individual Management Report Tips
• Based only on the three Google case studies (3 articles attached and links to case study)
• You are NOT expected to undertake further research:
• Doing so is a waste of time…
• …and you will not gain extra marks
• This is an INDIVIDUAL piece of work
To get top marks follow;
• Use proper, Masters-level theory applied to the case study
• No theory definitions or only case study facts – theory must be applied to the case study .
• Give your own analysis and conclusions and explain WHY
• Professionally presented, spelling and grammar checked
• Show mature managerial judgement…
• …by prioritising what you present – see the marks distribution for each section to know where to add most focus
• This is a management report not an academic essay – know the difference. Put yourself in the shoes of a management consultant giving advice to Google management
• Article no 1 for this management report assignment for Google’s problems are bigger than just the anti-trust case
• Article no 2 for this management report assignment for Importance of being Googley (PDF of this within enclosed attachments)
• Article no 3 for this management report assignment for Internet Search Services can be found by using this link below
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