MARKETING
In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C).
What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?
What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each.
