Provide a marketing perspective of the intended consumer, design a clinical development plan with milestones and decision points and suggest potential remedies to liabilities

ASSIGNMENT

The assignment is to design a development plan and prepare a summary presentation for outlicensing. This will involve deciding which therapeutic indication is most appropriate for this compound, evaluate its competitive viability, estimate its commercial potential, prepare a target product profile, provide a marketing perspective of the intended consumer, design a clinical development plan with milestones and decision points and suggest potential remedies to liabilities

Presentation should include about- CT-189 Sigma1 Inhibitor for the Treatment of Castration-Resistant Prostate Cancer:

do not give an overall description about prostate cancer. Just discuss the topics provided. Dont be vague as well

Competition

Can we actually talk about specific competitor drugs – use these –

https://ascopubs.org/doi/10.1200/JCO.19.01638

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7042720/

Sales Forecast

Differentiation

Market Size

c.Top competitors

orphan drug status about CT-189

Pricing vs combination therapies- What are the actual prices of the combination therapies? (1. Each Pill price, 2. Each product total Profit to date, and 3. Total Estimated Market Value of $ spent on Prostate Cancer drugs in general each year in the US?)

CT-189 Commercial Viability- “Lack of available treatments” is not true. There are a number of treatment available for CRPC. the problem is, their overall survival is still not great. Patients are still dying between 9-36 months. We need more treatment to help extend their lives. Mention of the unique MOA – that is true and the main reason why CT-189 will be efficacious and profitable.

You can mention Merck pharma because they are testing Pembro in mCRPC.

PRESENT THE DETAILS IN SUCH A WAY WHERE THE DRUG HAS NOT BEEN THROUGH CLINICAL TRIALS YET. PRESENT IT AS WE ARE TRYING TO PURSUE CLIN

 

Provide a marketing perspective of the intended consumer, design a clinical development plan with milestones and decision points and suggest potential remedies to liabilities
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