Consumer Behaviour: Major Project Blueprint
You are required to conduct a comprehensive review of a brand’s advertising campaign (choose a company/ country of your choice) and develop a report using the concepts and theories discussed in class.
Considering the changing marketing environment, you are supposed to provide recommendations on how the brand has, and further can adapt its advertising strategy during the post COVID-19 pandemic era.
The report must include secondary research, integrating academic sources.
Here is the link for Apple Watch Ad: https://www.youtube.com/watch?v=fOHj5kGU4fY
Conduct a comprehensive review of a brand’s advertising campaign (choose a company/ country of your choice) and develop a report using the concepts and theories discussed in class.
