Coca Cola marketing strategy
Select any agribusiness or non-agribusiness company or organization and prepare a 12 paged case report (1.5 spacing).
The case must clearly evaluate the marketing strategy of the company based on its (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept; and (5) societal marketing concept.
The case must also identify at least one major problem or challenge that the company or organization is facing in the implementation of any of the five concepts in its marketing strategy.
You must research the situation, gather appropriate information, and write the case report.
Select any agribusiness or non-agribusiness company or organization and prepare a 12 paged case report (1.5 spacing).
