Brand Social Profiles
Analyse a brand profile on Facebook (preferably a brand you like) using Gallaugher and Ransbotham’s 3M Model.
Does the brand use social media for megaphone, magnet and/or monitor posts?
Give an example of each type of post you identify.
How engaging is each type of post? What are the implications?
Expected length is 500 – 750 words
Find documents that discuss the 3M model and the three types of posts. The article explains how Gallaugher and Ransbotham used their model to evaluate Starbuck’s social profile based on their social media posts.
Article: Social Media and Customer Dialog Management at Starbucks1,2 by John Gallaugher and Sam Ransbotham
Analyse a brand profile on Facebook (preferably a brand you like) using Gallaugher and Ransbotham’s 3M Model. Does the brand use social media for megaphone, magnet and/or monitor posts?
