Value Proposition and Generic Strategy
Marketers use the term ‘Value Proposition’ when discussing the various approaches a company might take when seeking to attract customers. Strategists typically talk about Porter’s 5 Generic Strategies to describe the way companies tend to focus their efforts as they seek ways to achieve their long-term goals and objectives.
How are these two (value proposition and generic strategy) similar? How are they different?
Explain how are these two (value proposition and generic strategy) similar? How are they different?
