Create and describe an A/B test you would conduct on Facebook for this organization. Describe your goal, what you are testing, and how you set up the test.

Option #2: A/B Testing (Split Testing)

Review the webpage on A B tests types available on Facebook n.

Now in a concise paper:

Define A/B testing in your own words, using sources to validate your explanation.

Choose an organization with a Facebook page. It can be the same organization that you used in the Module 2 discussion post.

Following the guidance in the Facebook article, create and describe an A/B test you would conduct on Facebook for this organization. Describe your goal, what you are testing, and how you set up the test.

End your paper with a conclusion that synthesizes your key findings. Include predicting what you think the results of your A/B test would be.

Requirements:
Two to three pages in length not counting the title and reference pages, which you must include. Uses terms, evidence, and concepts from class readings.

Cites at least three credible sources for this assignment.

Reference:
Facebook. (2020). A/B tests types available on Facebook. https://www.facebook.com/business/help/1159714227408868

Create and describe an A/B test you would conduct on Facebook for this organization. Describe your goal, what you are testing, and how you set up the test.