Topic: INNOVATIVE AND STRATEGIC THINKING
A U.S. fishing boat manufacturer is known throughout the United States for its innovative approach to product design, lean manufacturing, and responsive customer service since its start three years ago. The mission statement of the company is “We will provide the most innovative customer-driven design and growth in the industry.” The founders’ ideals for the company are described in the vision statement: “We will be the most sustainable company in the industry.” The company’s ethical statement that guides all conduct and decision-making is “We will make decisions that are sustainable for customers and the environment.”
A. Discuss aspects of the company from the provided scenario by doing the following:
1. Describe in detail how the company’s culture could affect the market entry strategy.
2. Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
3. Describe in detail how each of the following aspects from the scenario affects the company’s decision-making process:
company culture
organizational structure
strategic direction, including mission and vision statements
B. Discuss the company’s product from the provided scenario by doing the following:
1. Describe specific characteristics of the emerging market that affect the company’s product.
2. Discuss how a product design change would meet the emerging market characteristics identified in part B1. Support this discussion with details from the scenario.
a. Discuss in detail each of the stages of the design thinking process the company would undergo in the design of the product for the emerging market from part B2.
b. Choose three of the following aspects from the scenario, and provide a detailed discussion of their effect on the design thinking process for the product from part B2:
company culture
emerging market culture
company ethics
emerging market ethics
organizational structure
global legal systems
Discuss in detail how the company’s ethical statement from the scenario influences the market entry strategy.
