Evaluate the marketplace, determine your target market(s), and then create a set of reasonable objectives (goals) with an accompanying set of appropriate strategies and tactics to reach those objectives.

Typical marketing plans require marketers to assess their own sets of resources, evaluate the marketplace, determine their target market(s), and then create a set of reasonable objectives (goals) with an accompanying set of appropriate strategies and tactics to reach those objectives.

For this assignment, you will create an attractive marketing plan for your own personal and/or professional brand, i.e., “Brand You.”