You will prepare a social media marketing plan for an AAC Company that is working on introducing a healthy drink called Blendo to college students.
In the Executive Summary, you need to address these areas:
Product introduction (Blendo healthy drink)
Vision statement
Value proposition
Positioning statement
Marketing Situation:
The background information you gathered to prepare your marketing plan. In this section, it is essential to gather the right details for a successful plan or campaign.
The following areas need to be covered:
Industry analysis (description of the industry – healthy beverages )
Identify your customers – ideal clients.
What is their demographic profile?
What are their values, interest, choices?
How do they like to do business (online, face to face, etc.)?
Where are they located?
Why would this person buy your product or service?
C. Competitive analysis (your competition):
Where are they located?
How long have they been in business?
What are their target markets?
What are the unique selling points?
What are the strengths and weaknesses?
Analyze your business:
SWOT analysis
Define your difference: USP – what is your unique selling point?
What is your elevator pitch?
What is your customer journey? (AIDA analysis)
Buyer Persona (who should be targeted in your plan
4. Social Media Strategy:
In this section, you need to outline your action plan. This is your strategic vision.
Marketing budget
Marketing team
Pricing strategy
Public Relations strategy
Social media strategy
Advertising strategy
Content Strategy Creation
After-sale strategy
Monitoring and measuring strategy
5. Conclusion:
What would a successful campaign look like for your product?
