Research – history and background of the retailer, sales and profit growth, corporate mission, and key financial data from the retailer’s annual report and balance sheet. Example of advertising and other promotional vehicles should also be included along with a discussion of important events that have helped shape the organization. Make sure you include online promotional activities.
Research history and background of the retailer, sales and profit growth, corporate mission, and key financial data from the retailer’s annual report and balance sheet.
