Unit 3 D.B: proactive strategies in macroenment
Simulated business scenario:
Since Tesla started selling automobiles, Zachary Tesla's CMO (Chief marketing), has guided a brand to go further and faster than any other vehicle start up in history. He has created the image that Tesla is two cars what Apple has been to consumers. The same kind of innovative products. It called brand following with an ever-changing business environment, Zachary is being asked to create a report detailing a strategy to remain agile and ahead of the competition.
1) how have technology, natural and cultural macro environmental forces impacted Tesla?
2) what can Zachary recommend in his report to adapt (a proactive approach) and hold off the competition with Tesla it electric car market.
