Analytics – Content Application Assignment
As you review the data below which channel is the best at generating revenue, considering the ad spend cost (discount any tactic with zero ad spend)? Provide support for your answer and explain your findings.
Channel Ad Spend Google Search $3,751,673 Facebook $738,129 Bing Search $266,049 Google DSA $188,836
Programmatic Display Ads $176,396
Linkedln $134,675 Instagram $129,250 Google Display $99.819 Twitter $57.364 Bing DSA $22.884 Video Ads $0 Total Paid $5,565,076 Total Unpaid $0 Total $5,565,076
Leads Ap Supbmissions Enrollment Revenue 80.798 15.999 6.966 $ 11,148.673 27.608 3.606 984 $ 1.594.875 3.996 846 327 $ 533.275 2.219 1.217 748 $ 1.223.605 128 2.295 1.462 $ 2.302.700 931 242 112 $ 204.575 3.034 440 132 $ 231.310 1.197 241 83 $ 146.485 664 234 94 $ 163.790 38 6 5 $ 8.880 0 13 6 $ 8.090 120.613 25.139 10.919 $ 17.566.258 197.703 25.873 10.802 $ 16.494.538 318.316 51.012 21.721 $ 34.060.796
5:55 PM 84°F Partly sunny ” 63 a;-3: 6/30/2022
