Choose an organisation which operates in the UK from any of the following service sectors below and produce a marketing report which includes the following in relation to your chosen organisation.

Principles of Marketing report

Choose an organisation which operates in the UK from any of the following service sectors:
Marketing

Retail

Professional services

Fashion

Leisure

Tourism

Aviation

Creative industries

Financial services

Education

Not for Profit/Charity

Produce a marketing report which includes the following in relation to your chosen organisation:

1. Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the organisation based on properly referenced sources.
2. Identification of the organisation’s key service marketing challenges (Weakness and Threats) for the next 3 years, drawing on secondary research and analysis.

3. Analyses the threats through the lens of theoretical principles of services marketing and provide recommendations to overcome challenges within the constraints of Strengths and Opportunities.

The report should be 1500 words maximum (without appendices). Use tables and diagrams where possible to stay within the word count

Choose an organisation which operates in the UK from any of the following service sectors below and produce a marketing report which includes the following in relation to your chosen organisation.
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