Red Bull Product Analysis
Submit your analysis of the first P (product) for Red Bull’s hypothetical new coffee product line. Use your imagination and explain your assumptions about this product line based on what you have discovered about Red Bull products, other similar products, and the energy drink market. Your product analysis should include the company, packaging, brand identity, and target market requirements. Incorporate information from three other sources related to the content of the assessment.
In your analysis, evaluate the following:
Analyze the new product line and Red Bull’s primary target market for its new coffee energy drinks. What are the niche characteristics of the product and the traits of the primary target market?
Analyze the branding of the new product line of coffee drinks, including the intended audience and the product positioning. What influence, if any, does the brand have on its product category?
Analyze the packaging for the product, and the overall product color scheme. How will these new energy coffee drinks stand out?
Synthesize product strategies for Red Bull to achieve business success. Why will those strategies yield success? What would you recommend to Red Bull management to do in terms of this product to assure its long-term success?
