Individual Strategic Digital Marketing Plan,Component B will be an individual written report.
Develop a 3000-word strategic digital marketing plan for your ‘named’ fictitious sneaker company.
Collectively, your plan will be based on information and activities providing insight and analysis of the real-life sneaker sector in the United Kingdom.
Your experiential learning from the simulation and real-life information should enhance your report allowing for deeper analytical insight, creativity and critical consideration of digital strategies available to your fictitious sneaker company (unique to each student).
Draw on the various strategic digital marketing analytic tools and concepts covered in the module and draw on academic/practitioner support throughout.
The report should be word processed and produced in a suitable academic style using font 12 and double spacing.
