Business Plan
Prepare a marketing plan that will allow you to construct the critical components contained within a marketing plan. Refer to your textbook for key questions to include in the marketing plan.
Be sure to provide details for each question noted within each section. By doing so, create a robust marketing plan.
Each plan will include an executive summary, company profile, industry overview, service overview (only if you are marketing a new service,) target market, competitive analysis, the marketing mix – promotional strategy, place, pricing, and service delivery plan.
Prepare a marketing plan that will allow you to construct the critical components contained within a marketing plan.
