Best Buy
What is the mission statement for your chosen company/business? Does the mission statement effectively define the purpose of the organization? Why or why not?
Conduct a SWOT analysis for your chosen company/business? Be sure to provide examples or evidence for each element (Strengths, Weaknesses, Opportunities, Threats).
Review your company using the Competitive Five Force Model (pp. 40). Cover each category and provide evidence. In your explanation be sure to explain how each one impacts marketing stakeholders.
After reviewing the elements of the Boston Consulting Group Matrix (BCG) select and describe it for a few of your company’s product lines including the product/product line you are focusing on for the project: Stars, Cash Cows, Problem Children, and Dogs. Be sure to include evidence to support your description.
Use APA format for this assignment. Make sure all references are noted and citations used.
