Entrepreneurship & Innovation Assessment
Task A
A. Drawing on the knowledge gained from this module and relevant readings, critically evaluate the applicability of Innovation by a company of your choice – this could include your current or target employer or your own company). You are required to examine how innovation-oriented the business is, providing apposite justification based on sound readings.
Further, you shall cover innovation concepts on the TWO following aspects:
Use of Business Models – explain the purpose of business models and critically evaluate their application in the case of your chosen business
Marketing Challenges associated with innovative businesses and methods to overcome them.
Task B
B. Drawing on the knowledge gained from this module and relevant readings, critically evaluate the following:
a) Choose a country that has a national innovation policy and critically evaluate it.
AND
b) Critically analyze the methods by which a company can recognize opportunities
and generate ideas for new products.
Your report should be no more than 2,500 words long (including executive summary, BUT excluding references), and the submission deadline will be advised by the Course Team.
