Flat Tummy Lollipops
Based on an individual written assignment of 2,500 words
The title of your paper is;
Critical evaluation of marketing ethics in practice: [your selected case]- Flat Tummy Lollipops.
Your task is to find a current debate in the news or social media that involves one or several marketing ethics issues and dimensions, as discussed during the course.
For instance, you might examine problems with planned obsolescence (e.g. related to the case in French courts against printer producers), ownership of consumer information (on social media platforms), remuneration of consumer input, targeting specific consumer groups, commodification of essential products (such as water), extensive industry lobbying towards governments and supra-governmental institutions (e.g. in the EU) or how actions of activist groups challenge toward certain forms of corporate activities in the market place.
The report needs to be written with a 12-point Times New Roman font with 1.5 or 2.0 line spacing and 2.54 cm margins, and page numbering throughout. Use accurate referencing in Harvard-style (tip: see the student handbook for further information).
