MARKETING PLAN OF A BRAND
Assignment brief:
Select an international brand of your choice that wishes to enter a foreign market (preferably an emerging market) and prepare a marketing plan for the brand.
Justify your decision to use academic and research-based information and references to support your arguments and write a report with an academic tone of voice and writing style.
The plan should cover the three-year period to May 2025 and the list of elements
included in the plan is illustrated below:
A brief overview of the brand
Analyse the current market and the industry environment
Select an international brand of your choice that wishes to enter a foreign market (preferably an emerging market) and prepare a marketing plan for the brand.
