1. Executive summary (this comes first, but is written last)
2. Key issue(s)
3. Recommendations and Rationale
4. Action Plan
5. Appendices: SWOT analysis, secondary market research main findings, buying behavior analysis, marketing strategies and value offering analysis.
Mention:
• 1. Should the small development team work on all three products at the same time? Would you dedicate equivalent resources to all three?
• 2. How does IA’s globally diverse team affect the company? (How does it affect your team?)
• 3. Was it a good idea to rush to exhibit its prototype in Hamburg, Germany?
• 4. Who should IA target?
• 5. What is the future of IFE?
Should the small development team work on all three products at the same time? Would you dedicate equivalent resources to all three?
