AVIATION POLICY AND STRATEGY
As part of this assignment, you will choose a piece of aviation policy or strategy. This could, for example, be taken from any level on the policy hierarchy – from corporate strategy to any wider policy.
Following this, you will explain how the strategies outlined in this policy will make that airport, airline, or aviation organisation more attractive and competitive.
Here you are suggested to use a range of models such as Ansoff Matrix (1957), PESTEL (1967), Boston Matrix (1968), Porter’s Five Forces (1979), Mintzberg (1987), Bowman’s Strategic Clock (1997), Core Competencies (1990) Blue Ocean Strategy (2005), etc. as your framework for analysis.
You need to write a 2,000-word essay (excluding your bibliography and appendices). A copy of your chosen policy or strategy document must be included in the appendices. Include a cover sheet with the name or title of your essay.
