Research Proposal & Questionnaire for Asos UK
TASK ONE:
You are the marketing research executive in an agency invited to tender for this ASOS project in the UK, you are required to produce a Research Proposal.
TASK TWO:
The Market Research Agency (in which you work as a marketing research executive) has been commissioned to do this Research project for ASOS.
You have been asked to produce an online questionnaire
(up to a maximum of 10 questions).
A Research Proposal is required
Suppose you are the marketing research executive in an agency invited to tender for this ASOS project in the UK.
TASK ONE:
You are required to produce a Research Proposal that addresses each of the issues indicated in the following table:
| Background to provide the context for the research
Marketing research objectives and rationale supporting them |
20 marks |
| Methodology with some indication of why the methods proposed are appropriate and a clear statement on sampling | 40 marks |
| Data analysis considerations
Reporting Timing and a general costing – you do not need to be precise Any other issues you believe are important |
20 marks |
TASK TWO:
You have been asked to produce the following:
An online questionnaire (up to a maximum of 10 questions) accessed via a link on the receipt of any purchase of any item from ASOS.
(Total: 20 marks)
