Microeconomics
Directions:
The Super Bowl is the most watched television event in the United States. Due to this, there is high demand for commercial time, with firms paying $5.5 million in 2021 for 30 second commercial. Watch two commercials which were aired during Super Bowl LVI on Sunday, February 13th. Answer the following questions for each commercial,
Write a summary of the commercial. Discuss which firm is advertising, and the good or service being advertised.
Who are the main competitors for the firm? How does the firm use the commercial to distinguish their product from their competitors?
Is there a specific demographic the firm is trying to appeal to in the commercial? Discuss which demographic(s) and how the commercial appeals to them.
Explain whether or not you think the commercial will help increase demand for the product.
Paper is to be typed, double-spaced, font between 10 and 12 and 3 pages
Provide a link to each commercial on a Works Cited page.
