Pre-Work
Visit both airbnb.com (Links to an external site.) and https://tfl.gov.uk (Links to an external site.) Explore each web site.
Read Case 25 (Airbnb) and Case 35 (Transport for London) in the book Big Data in Practice by Bernard Marr.
Instructions
Answer the following questions in your initial discussion post, based on what you have learned from the organizations’ web sites and the cases you read on each:
Identify the two major customer groups for Airbnb.
How could Airbnb use Big Data analytics to improve customer engagement for each of its two groups of customers? List multiple ideas and explain the data and analytics that would be used for each. (Hint: see pages 108-110 of text for example)
How could Airbnb use Big Data analytics to improve customer experience? List multiple ideas and explain the data and analytics that would be used for each. (Hint: see pages 116-119 of text for example)
Who are customers served by Transport for London?
How could Transport for London use Big Data analytics to improve customer engagement? List multiple ideas and explain the data and analytics that would be used for each.
