Case Study AirBNB- MGT 4800
Questions
1. How was an internet startup able to disrupt the hotel industry, long dominated by giants such as Marriott and Hilton, which took decades to become successful
worldwide hospitality chains? Explain.
2. Why is it that PESTEL factors can have such a strong impact on the future of a business? Do you support legislation such as that passed in New York (and elsewhere). or do you think it has more to do with protecting vested interests such as the hotel industry?
3. Citing the Digital Millennium Copyright Act (DMCA Airbnb is challenging the New York law and others in the United States, arguing that it merely operates a digital marketplace, and thus is not responsible for the content that users place on its site. Do you think Airbnb has a strong argument? Why or why not?
4. Are you concerned that the concept of the sharing economy could be abused by unscrupulous “entrepreneurs and thus give the entire novel concept a bad reputation’.’Why or why not? Explain.
