Digital Marketing Research Paper
Assignment Research proposal
Read the Assignment Brief and write down a maximum of 1,000 words summary of your proposal campaign.
As a suggestion, you may want to address the following topics/points listed below:
Digital campaign mechanism: purpose/goals/objectives
Companies situation analysis and digital marketing strengths and weaknesses
Consumer personnel profile
Summary of the proposed digital marketing strategy and tactics
Justified fit between the campaign, target audience and companies’ strategic aims
First paper (research proposal) must be submitted first, feedback will be received that will help with the development of the research paper.
Section 2: Reflexive commentary (500 words)
A critical reflection of your changing practice and professional accountability.
The reflexive commentary is a synoptic ‘stitching together’ your leaning journey thorough this course and discuss the key topics covered within the units and your involvement with the online forum.
In it you should:
Identify topics and themes– covered, emergent and implications
Synthesise ideas from the different units.
Critically evaluate your learning from the digital marketing plan.
Reflect on how this learning will influence your current practice.
You have 500-word allowance for the reflexive essay, which is a relatively small amount, thus it is important you do not cram too many descriptive ideas and personal experiences – your main goal is to provide your broad perspective and analyse of digital marketing, referring to some of your experiences —not to write your autobiography.
Low marks for the reflexive would reflect highly descriptive summaries with little critical evaluation resulting from discussing too many individual factors that may not be relevant to the module.
Section 3: Evidence matrix (Appendix)
In this section you should provide evidence for your engagement with the learning materials.
In the evidence matrix (EM), briefly explain how they relate to your written sections they are cited in and influenced your critical thinking and/or analysis.
The EM provides demonstrates your engagement and consideration for the learning materials which is worth 10% of your grade – your EM should demonstrate specific reflections on the individual unit topics using specific learning material (i.e., journal papers, external reports, videos) uploaded under the weekly units.
Your EM would be marked based on the level of in-depth critical analysis and thinking applied within the brief summaries in reference to the unit topic and its relevance to sections in your campaign report and/or reflexive essay.
