1.Which three attributes are used to characterize “marketing?” *
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Buy, Sell, Trade
Conversion, Spend, Storytelling
Storytelling, Emotion, Psychology
Live, Laugh, Love
2.Describe the “how,” “where,” “what” and “why” of the digital marketing circle using an existing e-commerce business.*
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3.What is one example of outbound marketing and one example of inbound marketing?*
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4.What is the definition of CPA or CPO? Please explain what it means, not just the abbreviation.*
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5.Describe one example of a brand marketing advertisement and one example of an acquisition marketing advertisement using an existing e-commerce business.*
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6.How does programmatic advertising work?*
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7.What is one example of first-party data?*
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Google Search Results
Email Addresses
Credit Card Histories
8.What is one example of second-party data?*
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Google Search Results
Email Addresses
Credit Card Histories
9.What is one example of third-party data?*
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Google Search Results
Email Addresses
Credit Card Histories
10.Provide two example long-tail search keywords – one for brand and one for non-brand.*
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11.Why is search engine optimization (SEO) one of the most important forms of digital marketing?*
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12.An e-commerce business sells halloween costumes. What would your approach be to promoting your products through paid search (i.e. SEM) on Google and Amazon?*
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13.Which of the following is not a factor in App Store Optimization?*
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App Title
Downloads Per Keyword
Facebook Likes
Ratings
14.What are two words to describe the reason search and social digital marketing are impactful?*
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Emotion & Familiar
Intent & Emotion
Phrase & Emotion
Intent & Relationships
15.Describe two reasons Facebook, TikTok, and other social networks are so powerful from a digital marketing perspective?*
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16.True or False: The data collected by Facebook could be considered “implicit” data, while Google data could be considered “explicit” data.*
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True
False
17.List two examples of content marketing.*
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18.An e-commerce business sells flowers and wants to run a digital marketing campaign. Describe how you would set up this specific campaign and measure its success. Be explicit in using flowers in your examples.*
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19.What company’s digital advertising business has grown faster than Google and Facebook? Source: The Information*
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20.Reading: Name one of the four tiers of digital aggregators and provide an example of an existing company that falls under that model. Source: Stratechery*
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