Questionnaire design for the project:
“The Department of Consumer affair decided to commission research to get a better understanding of the factors such as socio demographics, cultural values, shopping motivation and memorable experience of Australian domestic and international travellers that influence their future behavioural intention in the context of conspicuous consumption.”
• Use a mix of open and closed question formats.
• At least, one of questions must employ a replicable scale
• Total have 2 files
File 1 Report on Questionnaire Development and Design
Write a brief 1,000 word report explaining the structure of the questionnaire and the steps your took in designing it to address the management problem. Use file “Assessment Templete” (Word document).
File 2 Questionnaire Use file “Assessment Questionnaire” (Word document).
