This assignment requires you to address the following task:
Gymshark, a UK clothing manufacturer, wishes to identify new international markets it can enter as part of its growth strategy. Three possible markets have been identified: Italy, the United States and South Korea.
Assume the role of management consultant to the company and write a report that examines each of these three markets.
You should critically review data, using SMART analysis to evaluate factors in the decision-making process.
You should also explain and discuss your choices and findings, drawing on other decision-making tools and techniques from the module as appropriate.
Your report needs to make recommendations to the company. These should be fully justified. It should also critically discuss the limitations of your analysis.
