Branding and Brand Loyalty
Answer the following questions.
Select a brand that you are loyal to, you then address or discuss the following prompts.
What is the source of loyalty? Is it an emotional connection? Is its product simply better than the competition? Be specific as possible.
What do you feel are the major points of differentiation for this brand compared to others?
Pick a specific product made by this brand. Discuss where it is currently in the product life cycle, and at what point in the lifecycle did you buy it?
Briefly discuss all of the specific product attributes that made you choose this product. Remember that this could not only relate to the product itself, but the packaging, warranty, accessories, etc.
Select a brand that you are loyal to and briefly discuss all of the specific product attributes that made you choose this product.
