P1 – Week02-03 – Writing a pitch brief for your skills
Being able to express a challenge simply is at the heart of an effective, creative process.
In a few weeks we will be creating teams. The result of this work will help you pitch yourself to the rest of the class.
The task
How to sum up and express one’s self in a creative brief as if you were developing and pitching a brand
Use a brand essence model that we will discuss in class to help you think about characteristics, visual ideas and expression of your brand essence.
These models are MOAT and the Status/Ethos/Style/Ambition frameworks
The branded self brief you produce should be presented as a brief document and should include:
Research – what you know of yourself and what others believe
Summation – how you have defined your purpose, value, style and ethos into a single minded proposition
Expression – how could you simplify and focus this thinking visually – show visual references or a moodboard for this
Support – provide your rationale (3-4 paragraphs) and proposals for how your brand may be supported with imagery, language and typography
Present this as an a4 document in Powerpoint or Word.
This should have some creative thought applied. Illustrate your points with an image montage or drawing or infographic.
This document must be at least 3-5 pages long and will show thinking, development, background information and your proposed personal single minded proposition.
