Review of Initial Marketing Plan
Develop the initial outline of your Complete Marketing Plan. Use Chapter 17 as a guide.
What do you want to market?
What is your target market?
Where do you want to market your product?
Why do you want to market this product to that target market in that physical environment?
Discuss where do you want to market your product and why do you want to market this product to that target market in that physical environment?
