1. Question(s) related to how individuals are represented in the ads Why does the ad have two males and only one female?
Why does the advertisement only show features of the consumers? Does smoking make men feel more mature?
Why did camel use only a male in this advertisement? Why is her hair hiding the lady’s face?
Why is the body of the lady only concealed with sticky papers? How does liquor influence how people relate to each other?
Why is the male staring at the lady’s chest?
2. Questions related to how groups and group behavior are represented in the ad Why are the men gazing at the female’s chest?
Why is it that only one woman but two men are recognized in the ad? Why are males often linked to tobacco products compared to females?
Why it is that camel is targeting males over female? Is the Item only intended for minority groups?
Is this advertisement intended for attracting the opposite sex? Is vodka implying that drinking can make you attractive?
Is the company trying to sale sex appeal?
3. Questions related to how cultures and cultural identity are represented (or not represented) in the ad Was this advertisement envisioned to be used by one culture?
Why is Barsodi only using white consumers in the advertisement? Does this camel ad express that white men are mature if they use tobacco?
Does camel attract more white American men than all other cultures/races? Is it culturally tolerable to cover up your face with your hair?
Is the company stating only African American culture use sticky papers? Are individuals from upper class cultures less careless and observant of others?
Why does the advertisement not have middle class or lower class consumers?
4. How do the ads compare to each other? All four ads try to get your thoughtfulness and expression that happiness can be found if you look to the ad. The Camel advertisement is trying to raise alertness through gender. The V20 Vodka advertisement shows a need for an appropriate drink and liquor influence on how people relate. They all seem to be restricted to one culture or sex, not really diverse between the consumers. It reveals all three: Anthropology, psychology, and sociology. They all utilize individuals to improve their sales and support their products.
5. What overall observations might a social scientist be interested in studying in relation to the themes present in these advertisements?
What larger questions about human interactions might they ask? A social scientist may be interested in how individuals are portrayed in advertisements. They may be concerned about the ad’s behaviors vs. real-life behaviors (case in point: OCB: Stick it Up, covering a face with hair.).
A larger question they may ask is why the advertisements are all set to attract one social group or culture. How do the companies attract a wide variety of consumers in society?
