Blue ocean report
This assignment is an individual assignment.
This report is designed to help you understand the practical aspects of developing a blue ocean strategy and steps undertaken to compile a strategy canvas. You will need to report on a blue ocean idea that you have developed during your seminars.
MAKE SURE THAT YOU HAVE AGREED WITH YOUR TUTOR ON YOUR
BLUE OCEAN INDUSRTY AND IDEA.
You have two tasks:
1) Report (800 words)
For the blue ocean curve of a strategy canvas, define the meaning of a) Focus; b)
Divergence; and c) Tag line.
You are required to develop a strategy canvas which should have at least two curves (1) Red Ocean value curve (existing industry) (2) Blue Ocean value curve (new industry curve). Use the critical success factors (CSFs) identified for the industry and create 3 x CSF’s for each perspective = 15 CSF’s in total.
Now apply your blue ocean idea to the strategy canvas. Using focus, divergence and
tagline, critically evaluate why your idea is a blue ocean strategy. This evaluation
should first be done from the perspective of your chosen industry.
This document is for De Montfort University use and should not be passed to third parties or posted on any website.
Assignment Brief Template
Page 2 of 8
2) Appendix – Creative Sketches
Choose ONLY 1 of the 5 perspectives: (A, B, C, D or X). Using that perspective’s 3 x
CSF’s, now draw 2 x sketches for each CSF – one blue ocean sketch and one red ocean
sketch = 6 x sketches in total.
These drawings should demonstrate pictorially the difference for each CSF between
your red and blue industry curves. Individual originality being sought here.
All three CSFs should have (1) Before (Red Ocean) and (2) After (Blue Ocean) sketch provided that clearly captures the differences between the two industries. You can briefly explain the differences using 1 or 2 sentences (make this as brief as possible).
