For this paper, you need to read “The Globalization of Markets” also due this week. In this essay, the author, Theodore Levitt argues that globalization will allow businesses to make high quality, low cost goods. But that claim is challeged by a business practice that had been in place for over 50 years before 1983 when “Globalization of Markets” was written: planned obsolesence.
Go to this Wikipedia page to read about planned obsolescence (you can stop at the “law and regulations” section–you don’t need to read that if you don’t want).
Then, for this paper,apply this idea of planned obsolescence to the idea of globalization as Levitt describes it in “The Globalization of Markets”. You could do this by considering one or both the questions below:
How do you think planned obsolescence effects globalization?
Do you believe Levitt’s argument about globalization after you read about planned obsolescence? Why or why not?
Make sure to use quotes from both the essay and Wikipedia page to make your argument.
