Answer the following 7 questions.
1. Explain and analyze what the XOM platform does and explain in detail how the XOM platform works including the online experience.
2. How is the XOM platform an open platform and why did the company choose to make the XOM platform an open platform?
3. Explain in detail whether or not the XOM platform has a competitive advantage in comparison to the pre-existing organization of the supply chain in steel?
4. Explain in detail whether or not the XOM platform has a competitive advantage in comparison to vertically integrated steel producers?
5. Examine what were the barriers to adoption of the XOM platform and evaluate the efforts by the company to overcome those barriers.
6. Why were there phases of expansion and why did the company create a family of platforms?
7. Explain why the XOM chose to expand internationally and examine what were the benefits and costs of expanding internationally.
