As stated in Module 1 Discussion, to gain the greatest understanding of the principles of marketing and experience the full value of this course, we must “Begin with the end in mind” (one of Covey’s The Seven Habits of Highly Effective People (Links to an external site.) )
To that end, the “end” is …
From the syllabus:
Course Learning Outcomes:
Upon completion of this course:
The student should be able to understand and explain the current historical “situation” in the context of this course.
At the conclusion of this course the student should know and be able to apply the following marketing principles: marketing concept, social responsibility in marketing, target marketing, segmentation, product branding, position, product life cycle, channels of distribution, adoption curve, retailing and wholesaling, sales promotion, personal selling, advertising, penetration pricing, price elasticity, and demand-oriented pricing.
Analyze marketing problems and recommend solutions.
Describe the decision process and major influences on buying behavior for both consumers and industrial buyers.
Explain the functions of marketing in a global economy and distinguish among the role of marketing in different countries.
Describe the role of marketing within a company.
Discuss CostCo in North America and CostCo in South Korea and the role of marketing they display in both different countries and how they function in providing food and other necessities to their growing families.
Describe the role of marketing within CostCo company.
