Analysis of entrepreneur’s challenges in the future of hotel industry Assignment Instructions
As a business consultant, you have been asked to produce a 1,500–word report
describing the disruptive aspects of the experience economy on a particular part of
the tourism, hospitality, or events sectors.
The report should describe how designing services for customers has changed as a
result and provide recommendations for entrepreneurs, who are potentially starting a
new business venture.
1. Your report you should clarify and explain which part of the tourism, hospitality,
or events sector you are focusing on.
2. Your analysis must be underpinned by supporting academic evidence, which is
fully referenced at the end in a bibliography.
3. You must integrate and apply relevant ideas and concepts from the academic
literature in your report, which should include a contrast between different theoretical perspectives.
4. Your report must contain a final summary that reiterates and synthesises the
principal impacts of the issues you have highlighted and provide recommendations.
Assessed by the Task
Knowledge
1. Critically interpret theories of entrepreneurship and innovation and their
relationship to the experience economy. (COI)
2. Demonstrate knowledge and critical understanding of entrepreneurship and
innovation across a range of economic and business contexts in the tourism,
hospitality and events industries. (COI) (IC)
3. Collect, analyze and synthesize commercial and economic data relevant to
the evaluation of ideas for entrepreneurship and innovation in in the tourism,
hospitality and events industries. (COI) (IC)
4. Analyse and evaluate strategies for entrepreneurship and innovation in the
experience economy and/or destinations that contribute to inclusive and
ethical business models (COI) (CI)
5. To present a coherent analysis and critique of different theoretical viewpoints
in a written format (COI) (DP
