Learning outcomes assessed:
LO1: Discuss the key principles of practical project and event management (GA5, GA9)
LO3: Critically analyse the fundamentals of managing events in national, international, and global scale (GA4, GA5).
LO4: Analyse and evaluate the sustainability of an event in terms of design inputs and outcomes (GA5, GA8).
LO5: Examine the role of corporate social responsibilities and improvement
of stakeholders’ well-being in event management (GA2, GA5).
Graduate attributes assessed:
GA2: Recognise their responsibility to the common good, the environment, and society.
GA4: Think critically and reflectively
GA5: Demonstrate values, knowledge, skills, and attitudes appropriate to the discipline and/or profession.
GA8: Locate, organise, analyse, synthesise, and evaluate information.
GA9: Demonstrate effective communication in oral and written English language and visual media.
Task: This assessment task consists of a case study analysis of a real-world
event.
Requirements: Read the appropriate journals and research material around this topic and consult your textbook to develop your framework.
Using the appropriate/corresponding theory, and where possible, use examples to illustrate or illuminate your content.
Instructions
This task requires students to demonstrate a critical understanding of the key principles, managerial fundamentals, sustainability, CSR and stakeholders’ engagement and well-being in Event management.
To show their ability to analyse information and communicate effectively. In addition, students need to analyse and closely examine Event management literature where needed: citing and referencing your work with relevant, adequate, and recent
Choosing one of the festivals (mentioned in the articles), and using the article as a platform for your research, address the assessment tasks below:
Assessment Tasks
Employed as an Event analyst, explore, address, and answer the elements below in relation to your chosen festival. Specifically, your report should cover the following:
1. Identify the key Project and Event management principles employed in managing this Event.
2. Critically analyse the core fundamental operational activities used in running this
national Event.
3. Analyse and evaluate the main sustainability issues of this Event in terms of design
inputs and outcomes.
4. Appraise the concept of corporate social responsibility and its issues in undertaking this Event.
5. Examine and consider the improvement of stakeholders’ well-being in running this
festival.
