Determine two strategies that Coca-Cola is actually pursuing (product development and market penetration). Give some pros and cons of those two strategies in light .

Should Coca-Cola Build, Borrow, or Buy?

Comparing what is planned versus what you recommend is an important part of the case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives.

This exercise gives you experience conducting research to determine what a firm is doing now as well as what they should do in the next fiscal year. Complete the Strategies in Action:

Step 1: Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases.

Step 2: Determine two strategies that Coca-Cola is actually pursuing (product development and market penetration). Give some pros and cons of those two strategies in light .

Step 3: Determine two strategies that Coca-Cola is not pursuing (retrenchment and liquidation). Give some pros and cons of those two strategies in light .